GumBits is successful because it works, by helping horses that grind their teeth, while ridden under saddle, to chew and relax their jaws. Many trainers of young horses love the product as well as high competition horses under performance pressure.

The company is focused on disbursing to all equine disciplines including dressage, eventing, hunter/jumpers, western, vaulting, among many, and is focused on international trade. GumBits has spread from the US to Canada, Europe, New Zealand and Australia.